Kellyn Liberty
Campaign & Brand Strategist
Miami
Kellyn serves as a campaign and brand strategist at MacAllen Media & Public Affairs, where she blends expertise in content development and digital marketing with brand strategy. She works primarily with clients in science-based sectors, including the chemical industry, neurotechnology, and carbon capture utilization.
Kellyn specializes in crafting engaging content for multiple platforms, managing targeted digital ad campaigns based on SEO strategy, and ensuring effective media communication that aligns with her clients' brand identities. In her previous agency roles, Kellyn managed all aspects of brand affiliate marketing and social media for clients such as McDonald’s, Porsche, and MasterCard. She also tracked market trends and collaborated with major media networks to deliver curated media buys specifically suited to her clients’ communications and marketing objectives.
Fun fact: Kellyn used to be an Ocean Rescue Lieutenant, which honed her ability to stay poised under pressure. No matter the challenge or crisis, Kellyn keeps her composure and delivers for our clients.
In her current role, Kellyn takes pride in understanding a variety of B2B sectors. She dives deep into new industries, learns their core aspects, and crafts compelling narratives that resonate with diverse audiences.
Kellyn graduated from NYU with a degree in communications. She lives in Miami with her husband Ian and four cats.