Positioning an established chemical company as an innovation forerunner

Services

  • Messaging

  • Podcasting

  • Webpage copywriting

  • Online articles

Why Kemira
came to MacAllen

Kemira is a leader in sustainable chemistry for water-intensive industries. The company provides solutions for municipal water utilities as well as the pulp and paper industry, industrial water treatment, and mining.

With more than 100 years of history, Kemira was known as a reliable chemistry provider. But that history belied its innovation capabilities in areas like bio-based chemistries and advanced digital solutions.

Our mission was to help Kemira emphasize its cutting-edge science and increase its credibility as an innovator.

A new message for renewable polymers

MacAllen Media worked closely with subject matter experts from several Kemira business units to refine Kemira’s company-level and industry-specific messaging for innovative renewable polymers.

We created multimedia visuals for the sales team, including an animation to highlight the benefits of traceable bio-based materials and explain how materials are audited throughout the value chain.

A new company podcast

MacAllen Media & Public Affairs collaborated with Kemira’s innovation leadership team and corporate communications to develop a concept for a podcast and bring it to life.

The pilot series, Chemistry with a Purpose, features Kemira staff and external guests from partner organizations, who highlight advances in chemistry that are supporting climate action, resource efficiency, and the new circular economy.

Services provided included:

  • Developing the concept for the series and storylines for each episode

  • Graphic design for the cover art

  • Preparing guest invitations and briefing guests

  • Co-hosting the show

  • Facilitating the editing and approvals process

  • Podcast distribution

Content to engage prospects and partners

Another area of focus for Kemira is the company’s expanding offering of advanced digital solutions for water treatment. MacAllen Media interviewed several internal and external experts to develop a series of online articles that educated potential Kemira customers and innovation partners about current trends and showcased the company’s innovations.

Interested in a new message?

Let us help you reposition your company in the market.